Post by account_disabled on Jan 9, 2024 5:17:46 GMT
According to insights from recent studies by the company Kantar , Spaniards are increasingly aware of environmental issues . This is an especially strong trend taking into account the health and economic uncertainties that Covid-19 has brought , and which have monopolized or shaped most of society's interests. Kantar has seen a rise in a permanently active consumer profile with its actions to reduce environmental or climate risks: Eco-Actives . Specifically, in 2019 the volume of this type of buyers was 14%; while currently this figure is around 24%, which means a growth of about 10 points so far this year . At a global level, this increase has been 4%.
What worries you the most? – Among the concerns that are growing the most in 2020 is plastic waste, which already stands at 8.5%, with an increase of more than 3% compared to 2019. – Climate change/global warming continues Email Data to be the biggest concern, with 24.2%. – Concern about pollution represents 12.2%; and water scarcity by 9.7%. “These data show us that the desire to live in a more sustainable way is still there and so much so that the study we have carried out at Kantar concludes that 46% of the Spanish population acknowledges being personally affected by environmental problems ,” said Edurne.
Uranga, Consumer Director at Kantar, Worldpanel division. The impact on purchasing habits This change in the mentality of citizens has direct effects on their consumption habits ; specifically, in the younger sectors. According to Kantar, “ Eco-Actives already make up a segment that represents a market of more than 18,000 million euros in the category of mass consumption products” This represents a great challenge for brands and a new decisive factor when it comes to attracting and retaining customers; since consumers place environmental responsibility on manufacturers immediately after government institutions.
What worries you the most? – Among the concerns that are growing the most in 2020 is plastic waste, which already stands at 8.5%, with an increase of more than 3% compared to 2019. – Climate change/global warming continues Email Data to be the biggest concern, with 24.2%. – Concern about pollution represents 12.2%; and water scarcity by 9.7%. “These data show us that the desire to live in a more sustainable way is still there and so much so that the study we have carried out at Kantar concludes that 46% of the Spanish population acknowledges being personally affected by environmental problems ,” said Edurne.
Uranga, Consumer Director at Kantar, Worldpanel division. The impact on purchasing habits This change in the mentality of citizens has direct effects on their consumption habits ; specifically, in the younger sectors. According to Kantar, “ Eco-Actives already make up a segment that represents a market of more than 18,000 million euros in the category of mass consumption products” This represents a great challenge for brands and a new decisive factor when it comes to attracting and retaining customers; since consumers place environmental responsibility on manufacturers immediately after government institutions.