Post by account_disabled on Feb 22, 2024 5:25:09 GMT
The for the other features This drop almost exactly mirrors the increase in Knowledge Panels. In cases where the new panels were added those panels almost always contain a block of images at the top. This block seems to have replaced inline image results. Its interesting to note that because image blocks in the lefthand column consume an organic position this change freed up an organic spot on the first page of results for those terms. Why did Google do this Its likely that Google is trying to standardize answers for common terms and perhaps they were seeing quality or consistency issues in Featured Snippets.
In some cases like HDMI cables Featured Snippets were often coming from top America Mobile Number List ecommerce sites which are trying to sell products. These arent always a good fit for unbiased definitions. Its also likely that Google would like to beef up the Knowledge Graph and rely less where possible on outside sites for answers. Unfortunately this also means that the answers are coming from a much less diverse pool and from what weve seen almost entirely from Wikipedia and it reduces the organic opportunity for sites that were previously ranking for or trying to compete for Featured Snippets.
In many cases these new panels also seem to add very little. Someone searching for ERP might be helped by a brief definition but someone searching for travel is unlikely looking to have it explained to them. As always theres not much we can do but monitor the situation and adapt. Featured Snippets are still at historically high levels and represent a legitimate organic opportunity. Theres also winwin since efforts invested in winning Featured Snippets tend to improve organic ranking and done right can produce a better user experience for both search and website visitors. About Dr. Peter J. Meyers Dr Pete is a cognitive psychologist and resident Marketing Scientist at Moz. With Moz Pro you have the tools you need to get SEO right.
In some cases like HDMI cables Featured Snippets were often coming from top America Mobile Number List ecommerce sites which are trying to sell products. These arent always a good fit for unbiased definitions. Its also likely that Google would like to beef up the Knowledge Graph and rely less where possible on outside sites for answers. Unfortunately this also means that the answers are coming from a much less diverse pool and from what weve seen almost entirely from Wikipedia and it reduces the organic opportunity for sites that were previously ranking for or trying to compete for Featured Snippets.
In many cases these new panels also seem to add very little. Someone searching for ERP might be helped by a brief definition but someone searching for travel is unlikely looking to have it explained to them. As always theres not much we can do but monitor the situation and adapt. Featured Snippets are still at historically high levels and represent a legitimate organic opportunity. Theres also winwin since efforts invested in winning Featured Snippets tend to improve organic ranking and done right can produce a better user experience for both search and website visitors. About Dr. Peter J. Meyers Dr Pete is a cognitive psychologist and resident Marketing Scientist at Moz. With Moz Pro you have the tools you need to get SEO right.