Post by account_disabled on Feb 27, 2024 9:39:49 GMT
The first rule of the press officer is to carefully select the information and submit to the journalist only news that lives up to this definition, thus avoiding the risk of the press release being trashed, the event to be promoted ignored and the customer disappointed. In fact, the journalist haughtily snubs information which aims, more or less covertly, to advertise a brand and which turns out to be self-referential, commercial and of little interest to readers. It is therefore essential to recognize when a piece of news is destined to be successful and when, instead, it is necessary to intervene... This post explains how to create a journalistic story intended to arouse the interest of the press and is inspired by the press office and event organization activity carried out by Noetica for Segafredo Zanetti , on the occasion of the recent inauguration event of the Cesena logistics hub.
The "formula" proposed and which I suggest in this post was successful and Panama mobile number list provided excellent results both in terms of publications obtained in newspapers, trade magazines and online sites, and in terms of the number of journalists who attended the event (objective, the latter, explicitly requested by the company). How to create a news story: underline the newsworthy elements From the first briefs, Segafredo specified that the inauguration would be "behind closed doors" , i.e. an event reserved for employees and managers only, without for example the involvement of the institutions (representatives of the Municipality, Confindustria, etc. The exclusivity of the event and the lack of a plurality of voices made us fear that the news would be perceived as too self-referential ; so, from the first press release , we decided, in agreement with Segafredo, to focus all our attention on newsworthy elements capable of arousing the interest of local newspapers: the innovative characteristics of the logistics hub the presence of a training center aimed at Segafredo customers, but also at all those interested in opening a business in the catering sector in Romagna and, above all, the economic impact on the territory with explicit reference to new jobs created and the company's future projects in Romagna.
Not just newspapers: how to broaden the journalistic target The press release, set up in this way, was positively received and published in the Cesena newspapers and numerous journalists attended the event to interview the company management; However, this statement could hardly have gone beyond the borders of the province or Romagna. How to broaden the journalistic target interested in the news? Fortunately we were able to count on the participation of the company's sports testimonials at the event : Trek Segafredo cyclists and some Virtus Segafredo Bologna basketball players. We have therefore followed the institutional press release with two different press releases , broken down according to the two targets of interest ( cycling and basketball ), following the indications given in this post . This targeted communication led to other confirmations of participation in the event from journalists interested in interviewing sports personalities. How to create a journalistic news story Involve journalists (and not only) with the Segafredo Coffee Challenge In the era of digital communication, the involvement of journalists can take place at various levels and so Noetica created, during the inauguration event, the Segafredo Coffee Challenge, a last-coffee challenge between the Virtus Segafredo Bologna players and the cyclists of Trek Segafredo.
The "formula" proposed and which I suggest in this post was successful and Panama mobile number list provided excellent results both in terms of publications obtained in newspapers, trade magazines and online sites, and in terms of the number of journalists who attended the event (objective, the latter, explicitly requested by the company). How to create a news story: underline the newsworthy elements From the first briefs, Segafredo specified that the inauguration would be "behind closed doors" , i.e. an event reserved for employees and managers only, without for example the involvement of the institutions (representatives of the Municipality, Confindustria, etc. The exclusivity of the event and the lack of a plurality of voices made us fear that the news would be perceived as too self-referential ; so, from the first press release , we decided, in agreement with Segafredo, to focus all our attention on newsworthy elements capable of arousing the interest of local newspapers: the innovative characteristics of the logistics hub the presence of a training center aimed at Segafredo customers, but also at all those interested in opening a business in the catering sector in Romagna and, above all, the economic impact on the territory with explicit reference to new jobs created and the company's future projects in Romagna.
Not just newspapers: how to broaden the journalistic target The press release, set up in this way, was positively received and published in the Cesena newspapers and numerous journalists attended the event to interview the company management; However, this statement could hardly have gone beyond the borders of the province or Romagna. How to broaden the journalistic target interested in the news? Fortunately we were able to count on the participation of the company's sports testimonials at the event : Trek Segafredo cyclists and some Virtus Segafredo Bologna basketball players. We have therefore followed the institutional press release with two different press releases , broken down according to the two targets of interest ( cycling and basketball ), following the indications given in this post . This targeted communication led to other confirmations of participation in the event from journalists interested in interviewing sports personalities. How to create a journalistic news story Involve journalists (and not only) with the Segafredo Coffee Challenge In the era of digital communication, the involvement of journalists can take place at various levels and so Noetica created, during the inauguration event, the Segafredo Coffee Challenge, a last-coffee challenge between the Virtus Segafredo Bologna players and the cyclists of Trek Segafredo.